Louisville SEO, Computer, Network, And Data Solutions

Many Louisville business owners that we talk to understand the importance of an online presence and start websites. There is a feeling that “if you build it they will come.” Nothing could be farther from the truth. In fact most professionally built websites fail to produce the ROI that the business owner had hoped for.

SEO (search engine optimization) is a missing component for most Louisville business. There are many ways to get traffic but it all starts with keywords.

Keywords are what people type into Google or one of the other search engines to find you. They are the questions that people ask Google in order to find you. While it is not difficult to find these keywords if you try to guess what they are you will most likely be wrong.

Not only that but you also want to separate the buyers from the browsers. Many people are on the net everyday just window shopping. But there are clues in the keywords to the buyers and so those words must be used as well.

With the keyword foundation laid, you next want to get those people who typed in the keywords to come to your site instead of your competitors.

Techniques to Get Traffic to Your Site

By Scot Johnson

The first thing I do is figure out what keywords to use. These are what words people will put in a search engine to find your site. Google has a key word idea tool that I use to look at how many searches a word gets in a month. If a word is searched more than one hundred times than that is enough traffic. It is best to find several of these words. Then Google them to check out your competition. First use quotes around your words. The number of results will tell you how many other sites you’ll be competing against. The smaller number the better here, I shoot for under ten thousand but sometimes I’ll go higher. It depends on what the competition looks like on the first page without quotes. I look at the page rank of each site and average that number. I use a FireFox add on to do this. If all of the page ranks are lower than 4 it will be easy to get on the first page. Make a list of your keywords and use them to start making content.

Now that you have your list you can start building a network of unique content with hyperlinks attached to your keywords. Linking these pages together to make what is called a link wheel. Do this by putting one link in each page to the next page of your content and another link to your main page. So all of your pages; whether they’re blog posts, articles, or web 2.0 pages; link to one and other and to your site. The main thing is that you don’t use reciprocal links.

Next use social bookmarking site to post backlinks to your sites. Make sure they are dofollow sites. I use the same Fire Fox add on to look for nofollow links on a page. If it isn’t a nofollow than it is a dofollow. This means that when search engines crawl a site they will follow the link and use it to increase your page rank. Don’t create too many backlinks at once since this doesn’t look natural to search engines. They may penalize your sites PR for it. This is called being put in the sandbox.

One other good way to get backlinks and traffic is to post on forums and blog comments. If you post on a forum try to find a thread that only has a couple of replies. Answer the question in the thread and post your link for further information. Make sure it is a good answer so you don’t get banned for spamming. Forum mods don’t like when people only make a post just to put a link in it.

These are the ways I use to get started, there are still a lot of other tricks and different techniques of doing these same ways. You’ll just have to experiment and see what works for you.

For further information please check out my blog.

Traffic Blog
Link Wheel Basics

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Technorati Tags: Business, Google, Hyperlink, kentucky, ky, Louisville, Louisville KY, Methods of website linking, PageRank, Search Engine Optimization, SEO, Web search engine, Website

Tags: Business, Google, Hyperlink, kentucky, ky, Louisville, Louisville KY, Methods of website linking, PageRank, Search Engine Optimization, SEO, Web search engine, Website